Workshop Digital Marketing dan Multimedia SMA Negeri 15 Bandar Lampung

Abstract

Digital marketing provides various advantages for students and teachers in the context of modern education. For students, the utilization of digital marketing strategies can be an opportunity to improve their skills in online marketing, social media, and data analysis. The main purpose of digital marketing service activities is to provide an understanding of increasing the visibility and presence of a business or product in cyberspace. Through the utilization of various digital channels such as social media, search engines, and email, this goal aims to achieve a number of critical goals, including increasing website traffic, converting visitors into customers, and increasing brand awareness The presentation of material about digital marketing not only provides material but also practical ways to carry out digital marketing activities carried out, so that students and teachers can create their own branding through accounts social media.